One of Melbourne’s Only End-to-End Digital Providers Enhances Capability Across Paid Media Channels
By Simon Brosolo - March 2, 2020
Rebecca will manage BlueRock Digital’s Paid Media practice, covering key channels such as Google Ads, Google Shopping, Display Advertising and Paid Social Media.
Rebecca joins the team from Dentsu Aegis’ performance agency, Scorch iProspect, where she oversaw accounts such as Woolworths, BetEasy, Adina Hotels, Travelodge, Care Super and Mondelez. Prior to that, she worked in the Paid Digital team at Carsales, where she was responsible for driving over 96% sales growth YoY in the SEM accounts.
On the appointment, BlueRock Digital’s Managing Director, Simon Brosolo, said “After redefining our vision and structure in 2019, we’re building momentum nicely. Although we’ve delivered paid media services for a while now, Rebecca’s appointment is the final piece in our digital marketing capability puzzle and gives us industry-leading performance marketing and cross-channel advisory capability.”
Simon continued with “We love Bec’s approach. She’s really aligned to our BlueRock values, is extremely data-driven and ROI-led, and has a meaningful approach to ongoing innovation”.
Rebecca’s appointment comes off the back of recent key account wins for the business including Schnitz, and fintech disrupter Super Fierce. The BlueRock Digital team strengthens its position to advise and execute on end-to-end digital strategies with tier 1 capability.
Referencing her appointment, Rebecca commented “The team at Bluerock embodies the true entrepreneurial spirit. I love that we don’t shy away from new challenges, or an opportunity to try new things. I look forward to exploring innovation with the team to help drive client growth”
BlueRock Digital has also undergone a brand refresh, recently launching its new brand to market at www.bluerockdigital.com.au.
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